INSIDE LES NOUVEAUX RICHES
THE SPIRIT SINCE 2014
Happiness is the real rich, health is the real wealth, kindness is the real cool and peace of mind is the real bag !
It all starts in the Parisian suburbs in Clichy-la-Garenne (92110) the birthplace of S.TIDIANI. Coming from a family from Mali, he received an education centered on human values; values that develop in him a real sensitivity to creation.
In his adolescence, he suffered the full force of the effervescence of African-American culture, more precisely of this wave of artists and high-level athletes from Harlem, which contributed to his inspirations.
S.Tidiani combines his love for fashion and his experience as a former professional basketball player by creating cultural, durable, timeless, but above all exclusive pieces.
From Argenteuil to Clichy La Garenne, from the United Kingdom to the United States, it is today in the streets of Paris, around the Saint-Pierre market, known for its shops and haberdashery, that CLAUDE is supplied with fabric and accessories, with which he makes unique pieces.
"LES NOUVEAUX RICHES" is a cultural melting pot but above all the complementarity of two men united through their common passions of sport and fashion, going through the values they share and wish to convey.
Created in 2014, the products are available online only from the website www.lesnouveauxriches.fr